Be Careful What You Search For.

It’s 2018. And for some time now, we’ve had every answer we’ve ever needed at the end of our fingertips.
But that’s not a perfect world, is it?

The internet is awesome, isn’t it?

We can search for and find information on pretty much anything we want to learn more about.
Do you want to learn how to turn your kitchen offcuts into compost? And use it to fertilise and grow your own organic vegetables?

Or do you want to know how to build your own dream classic car from the ground up in your garage? With the authentic parts, bit by bit that you’ll also use the internet to more easily find and gather than ever before?

Even if you want to learn the same level of details that Professional doctors learn in their medical degree, the information is out there on the web. No one will recognise your knowledge or call you Doctor, but the info is there for you to learn all the same.

There is only one problem with all this, and it’s hidden, camouflaged problem.

The problem is:

No Matter What You Search For, You’ll Find It.

And that is not a good thing. Of course there is all the illegal aspects to the world and you can get involved with all that and learn more about that using the internet – highly not recommended.

But what I’m talking about more so in this episode is the old ‘wrong tree’ principle. Using the internet, it’s very easy to bark up the wrong tree.

If you go to Google and if you search for ‘How to Make 1 Million Dollars Overnight’, you’ll find information on that topic.

If you want to learn how to get 100,000 customers in 24 hours, you’ll find lots of information on that too.
Even if it’s achievable or not. Even if it’s realistic or not, you’ll find some answers.

No matter what you’re looking for, you’ll find it online. That’s a problem.

It’s very easy for people who want to start a business and also for people who are already in businesses to get caught up in mountains of information that isn’t really going to lead them anywhere.

It’s the same for any industry, and for any search term.

This is especially true for the ‘online business’ world. If you want to learn how to build an online business and work from your laptop on a beach in Thailand while you drink a cocktail from a fresh coconut, you will find that information. Lots of it.

And what’s probably more difficult to navigate around is that not only will you find this information but you’ll find people who are actively ‘selling’ this information. Therefore, they are going out of their way to make it all sound very easy and achievable.

Which it’s not. It takes time and hard work, and knowing what’s real and what’s not.

There is no such thing as ‘set up a website and money pours in’ system. But there is a ‘set up a website, put in an hour a day for a year and you’ll likely make some money’ systems..

But that doesn’t sound sexy does it?

This is slightly off topic now, but there is not many people who type into Google:

“How to work extremely hard for years and get rich”.

The truth about online businesses, and offline businesses too is that the most important thing you can have is a product or service that a lot of people really, really want.

And now I think of it, that’s a good place to start your search.

“What do males over 50 spend their money on in Australia?” .

Or

“what’s the latest trends with millennials?”

These are smarter searches. And I don’t give you these two examples to tell you to go and focus on males over 50, OR millennials. Sorry but that wasn’t a hidden clue.

It will all depend on where your skills are, what you’re good at. As long as they are skills that other people want and would pay for, then that is probably going to be the easiest path to you building a profitable business.

At least you’re halfway there with being knowledgeable about the topic.

Now you can use the best tools we have available like Google and be more specific about what you need answers to.

  • How to build a website?
  • Do I really need to spend $4,000 on a website?
  • Affordable website ideas for beginners?
  • What must every website have?

These are much better questions to ask Google rather than “how can I make one million dollars this year?”.
Because when you ask that, you will find answers. But you need to ask yourself, are these answers a sure thing?

If you go to my companies website which is www.customore.com.au you will see that I don’t offer any “get rich tomorrow” products, or services. But I will work with a company owner to help grow their business.

And the truth is, I probably lose some business because I don’t overhype the consulting service. I could say “10x your profit or it’s free”, but that COULD BE unrealistic. I don’t know what your business is. Or what your product is. Maybe you’re selling cat food to horses, how well could I or anyone make that work?

Ok I think maybe you get my point now. Yes it’s easy to find information about growing your business online, just make sure it’s the right information. Do your homework and consider challenging people to put their money where their mouth is.

I’ll usually always have a conversation with a business owner, to chat about the possibility of a ‘no fee upfront consulting service’, and that’s the kind of thing you should consider looking for too. If it’s a good fit i’ll run with that arrangement. If I know I can make a marketing campaign work for a company than there is no need to have that barrier of full payment upfront on Day 0.

This isn’t an open invitation to email me and set up a call. Because I still only jump on a call with selected businesses and their owners. If you want to see if your business qualifies though, just go to www.customore.com.au and answer the few questions there.

This whole direction of working with someone and offering no fee upfront, or pay only for results is perhaps something that you should consider offering your clients.

Consider if that’s suitable for you. I won’t get into this now, maybe I’ll spend a full episode of this sometime in the future but it’s a quick way to separate you from your competition, if you’re confident you’ll get the result they are looking for.

So to wrap up this episode I’ll just say that it’s possible to find whatever you’re looking for on the net, especially when it comes to starting your own business and working for yourself. Just make sure you’re getting that advice from someone who has done it before, and make sure you’re mostly asking the internet the right questions.

If you would like to work with me in a private group of people who are working out how to market their own business using Facebook Ads, with my help just click here. 

At that link, you can read more about my book on Facebook advertising and hear how you can get a free a copy of it while they last.

Chat soon,

Craig

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